Megastar Millionaire (MSM-ASX) is a software platform for online talent contestants that connects performers with fans through a gamified, interactive experience. The online talent competition worth $1,000,000 US dollars allows performers to compete in any category for a variety of cash prizes and a role in a film produced by executive producer John Baldecchi.
Cadmon Advisory recently acted as joint lead manager with CPS Capital Group to assist MSM to raise $10.5m, with the funds allocated towards marketing, production and judges for the Megastar competition.
With the funds, MSM have recently landed eight-time Grammy winner Usher as its chief creative director, with the pop superstar set to also serve as headline judge, mentor and brand ambassador for the firm’s Megastar competition.
MSM managing director Dion Sullivan said Usher’s background having sold over 65 million albums worldwide and mentored Justin Bieber – launching him to stardom – made him ideally suited as Megastar’s celebrity ambassador to guide contestants through the competition.
Usher has spoken of the competition to say “Megastar is unlike any talent competition out there. It spotlights the power of emerging global talent and turns seemingly unattainable dreams into reality. I’m thrilled to be a part of this creative, next generation online competition.”
For any capital raising assistance, please get in touch with Cadmon Advisory.